How Reviews Affect SEO Promotion
Reviews play an important role in brand promotion through search engine optimization. If you minimize the risks of negativity, you can improve SEO indicators, increase user trust in the site and increase its traffic. The team of the reputation agency Topface Media shares the features of working with reviews for SEO .Why Reviews Affect Website Promotion
In 2019, Yandex gave users the opportunity to leave reviews not only about organizations, but also about their websites .
the influence of reviews on website promotion
reviews of the company in Yandex
Yandex allows any user to check the quality of a site before visiting it
On the topic: Website reviews in Yandex Browser: learning how to use a new tool
But the Yandex search algorithm, when determining the position of a website in the search results, evaluates not only its quality, but also the general information field of the company. Algorithms social media marketing service take into account reviews on popular web resources - review sites, social networks, in order to primarily offer users websites of companies with high-quality products and services. Google also pays attention to reviews and omits in the results the resources of brands that have received a lot of negative feedback and almost no positive ratings.
User behavior on the pages of the resource can also help or hinder SEO promotion. The bounce rate is one of the main criteria for ranking search results. The faster the user leaves the site and the fewer its pages they view, the worse it is for the resource's position in the search results. To keep a visitor on the site longer, you need to place customer reviews there, the study reports .
If a brand is constantly receiving negative reviews online, search engines will lower the trust in its sites and their position, and the user will go to competitors from the top of the search results.
The Impact of Positive Reviews
Positive customer reviews contribute to SEO promotion of the brand. They work in three directions.
Increase user trust
When users see positive customer comments and a high company rating in the snippet, they are more likely to click on the link. In addition, positive reviews create an attractive brand image and indicate the quality of the products. This helps retain customers and encourages them to return to the company's website to make purchases.
https://afbdirectory.com/wp-content/uploads/2024/10/Social-Media-Marketing-Service-scaled.jpg
To make the snippet an effective SEO promotion tool, it must be expanded with semantic markup.
Improving the website's link profile
High-quality and detailed positive reviews help to form and improve the website's link profile. Positive reviews, comments published on external resources (review sites, forums) and containing a link to the company's website and a mention of the brand, have a good effect on promotion. Algorithms perceive links in these reviews as natural. Reviews that include valuable information about the product or unique experience of use can be integrated with content, for example, included in articles or cases that are published on influencer platforms or other external Internet resources. All this contributes to the organic growth of the company's website's link mass.
Increase traffic
Firstly, from the above, positive ratings on snippets in search results are an argument in favor of choosing a site. Secondly, a special page of the company's site with reviews will become an additional source of traffic. Users who look for reviews of a product before buying will visit this page on the company's site.
Reviews and comments with a link to the brand's site can be posted on partner sites, for example, by exchanging publications, and also increase traffic. Positive opinions can be included in advertising content - such ads attract more attention and motivate potential customers to go to the site.
Examples of successful use of positive reviews
Using positive reviews in different ways will effectively influence SEO indicators and the visibility of the company's website in search engines.
頁:
[1]