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60 days. This includes quarterly or yearly goals and documentation on how to achieve them. No one will remember what you did in the first week, so have a document that you can freely refer to and refresh your memory at any time. : How to build a content marketing practice in one year: Lessons from a monster What's next in the evolution of your content marketing career A version of this article originally appeared in the April issue of Chief Content Officer . Sign up to receive a free subscription to our bimonthly print magazine.things every good marketer should know about email Published: 2020-12-22 good-marketer-know-email Email is the most valuable tool for content marketers, and our research proves it. 93 of B2B marketers use email to distribute content, and 91 of them consider email important.Email can be extremely helpful in building better relationships with your audience, understanding individual behavior, and maximizing the reach of your paid social content. This was the wisdom of Mathew Sweezey, principal of Marketing Insights at SalesforceSpecial Database and author of Marketing Automation for Dummies, in his Content Marketing World 2016 presentation, "How to Increase the Value of Your Emails Through Marketing Automation." His tips on how to leverage email to improve your content marketing in today's world range from subject lines to email "theatrics" and that getting people's email addresses is more important than ever. There's a reason. Hand-picked related content: Improve your email content with a 7-minute workout routine Customize first impressions at the buyer stage Think about how you browse your inbox in the morning. Do you open the first email, decide if it's good content, and move on to the next one Or do you want to delete all worthless emails and read what's left Probably the latter. Therefore, the subject line and sender are "the only pieces of information that determine whether an email is trustworthy," Matthew says.
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The subject and sender are the only pieces of information that determine whether a email is trustworthy. msweezey. Click to Tweet So, depending on the recipient's stage in the buying process, you should use that email real estate differently. Here are the guidelines for each stage: Stage 1: This audience is asking general questions. They may not even know the keywords for that space. You know the email is from a marketer when you see the vendor's name in the main email real estate. Don't include keywords or brand names in your primary email real estate. Stage 2 : This audience is looking for social proof to support their research. Use subject lines to give you ammunition to gain support from others. Prime Mail Real Estate uses keywords or brand names, but not both. Stage 3: This audience wants to know that you have researched all options before making a decision. For prime locations, use keywords and brand names. Handpicked related content: Email drip campaigns: How to make them
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