Still, SEO won’t wait forever.
Yet, they often overlook SEO (search engine optimization). It’s one of the basics of digital marketing — and digital marketing and institutional leaders know this! According to the Search Influence and UPCEA Higher Ed Research Study, digital marketing and institutional leaders see SEO as foundational but admit their PCO units lack an SEO strategy. In the same study, we found that % of universities don’t have an established SEO plan. This is a massive missed opportunity. But not to worry! SEO has been here waiting — knowing that you’d soon realize what you always needed was right in front of you the whole time.Still, SEO won’t wait forever. To take advantage of SEO, you need to Bolivia Phone Number List invest in it now — rather than later. In this blog post, I’ll share why. higher ed seo The Importance of SEO for Higher Education In our digital world, a well-optimized website is no longer a luxury; it’s a necessity. As UPCEA Chief Research Officer Jim Fong said in our Spring webinar, “SEO is not something institutions can kick the can down the road on. It’s going to become increasingly important, especially as the number of programs increases and the number of potential students stays the same or even decreases.
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SEO for higher education can impact your enrollment in a multitude of ways, including: First touchpoint: Many students first encounter institutions via online search, making visibility crucial for first impressions. Positive digital footprint: A well-optimized educational website offers more than visibility — it establishes trust and credibility. Building credibility: High search rankings not only boost visibility but also enhance institutional reputation in the eyes of prospects. Actionable insights: SEO analytics reveal what potential students seek, allowing institutions to fine-tune their offerings. Engaging prospects:
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