The reviews must belong to your site

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Ads that have implemented structured data provide additional information about products or services to users, which leads to an increase in the click rate. Email marketing There are special structured data for email, for Gmail being available in JSON-LD and Microdata format. They can be included in emails with details about reservations or orders and appear in the form of boxes with information. Social cards Facebook and Twitter have their own structured data systems, Open Graph Protocol and Twitter Cards. By implementing them, you decide what title, URL, image and description you want the page on your website to have when you share on social networks.

AMP If you use AMP (Accelerated Mobile Pages) on your website , make sure that structured data is included on these pages and thus increase the chances of appearing in mobile searches with a rich result . Which sites use structured data? For any site there is at least one type of Phone Number Data structured data that can be implemented. They are most often found on the sites of: E-commerce (Product, Review, Site Search, Offer, Breadcrumbs) Recipes (Recipes, Review, Breadcrumbs) Articles _ Events and tickets for sale (Events, Courses) Jobs (JobPosting) Local Business Listing, Postal Address Organizations from different industries (Organization, MedicalOrganization, NGO) Art (Movie, Painting, Book, Photograph) The most used types of structured data 1. Organization Any website that represents a brand must implement this type of markup. It is preferable that it be found on all the pages of the site.



You can also check if your website is implemented with the Structured Data Testing Tool . In Google Search , essential data about your organization and business are displayed in a Knowledge Graph : founders' names, address, contact details, logo, social media profiles, etc. 2. Product An e-commerce site that has implemented the Product type markup scheme can provide useful information related to price, availability and reviews, to a user who makes a specific product search in Google. 3. Review It shows the rating obtained by a product from those who purchased it, a score represented by stars and the value between 1 and 5.  and not be integrated from another site. 4.