Characteristics of business/key points in marketing

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DtoC is characterized by a high degree of freedom, as companies can choose their own sales methods and channels. By building your own story and branding, you can gain sympathy and trust from customers and increase the value of your products and services, and it is also easy to incorporate measures such as advertising and webinars as introduced in this article.Marketing measuresIn addition to the measures taken in BtoC, the following measures are also possible.Continuous reminders via email and DM to ensure you don't forget to purchase.Web advertising as an investment (discount/entrance appeal)In addition, subscription-based businesses such as regular mailings and distribution meetings are also possible.


You have a lot of freedom and can try all kinds of marketing methods.Since phone number list there are no restrictions on marketing methods, in a sense you can do anything, so the selection of strategies is important. After determining what measures are effective for your company along the marketing process, decide what to do.Two examples of manufacturing marketingFinally, we will introduce two real-life examples of manufacturing marketing in Nile. We will explain how manufacturing companies grew through marketing. Please read this for reference.Two examples of manufacturing marketingCase 1 Kawasaki Heavy Industries, Ltd.Case 2 Fukuda Trading Co., Ltd.Case 1 Kawasaki Heavy Industries, Ltd.Kawasaki Heavy Industries Co., Ltd.First, we will introduce the case of Kawasaki Heavy Industries, Ltd.Kawasaki Heavy Industries, Ltd. was established in 1896 and is one of Japan's three major heavy industries. Although we are generally known for motorcycles, we also develop a variety of manufacturing businesses, including aircraft, ships, and railway vehicles, as well as plants, robots, and hydraulic equipment.




Since the company's overseas sales ratio is as high as 58.7%, we were asked to design an SEO marketing strategy as a marketing measure for their global website aimed at overseas markets.Among the company's many manufacturing divisions, the company has begun taking measures to focus on the ``hydraulic equipment'' division, which has a particularly high possibility of acquiring leads via the web. Looking at the situation, we found that although hydraulic equipment-related business performance was growing due to China's construction boom, that momentum was slowing down, so we were thinking of strengthening SEO as a measure for potential customers outside of China and emerging countries.