Team should monitor whether the proposed

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Campaigns translated into specific benefits e.g. increase in sales leads acquisition of new customers: A wellprepared marketing calendar and ongoing analysis of the achieved effects allow for continuous improvement of promotional strategies and achievement of established business goals which in turn leads to higher revenues . Read also: Shocking inspiring and creative. The most interesting campaigns of famous brands from the golden quarter of ecommerce What should your  marketing calendar include? For the  marketing calendar to fulfill its role and help increase sales indicators it should include elements such as:


Name and date of the event The most important issues in a marketer's calendar include the exact name of the event  e.g. World Hypertension Day International Cancer Day International Family Day. For each holiday it is worth adding a Australia WhatsApp Number Data category and type of industry . Then it will be easier to match the event to the customer's business profile. Description of events Brief description of the event. Important aspects and features that distinguish a given holiday need to be emphasized . For example International Hypertension Day draws attention to the importance of regular preventive examinations. Planned activities For each event marketing activities are proposed such as photo competitions preparation of inspirational or advisory blog articles creation of dedicated Landing Pages and PPC campaigns.





The marketing calendar must also take into account the assumed goals  e.g. increasing sales improving the brand image building the position of an expert. Responsibility for implementation It is worth designating people or departments assigned to carry out individual marketing campaigns. If the plan involves creating articles running social media profiles or preparing a PPC campaign you need to specify their contractors . It's good to draw on the experience of internet marketing specialists. Read also: How to prepare a marketing campaign for Back to School? Check the  marketing calendar.