Our own survey of

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The Holiday Marketing Trends & Predictions Your Sales Wouldn’t it be great if we had a ghost like Ebeneezer Scrooge had to show us what was in store for the upcoming holiday season sans the morbid undertones, of course ? Holiday marketing trends meme with Scrooge Unfortunately, we don’t have the specter of Christmas future to show us the way. But we do have lots of data from holidays past and earlier in to give us a hint at what will help us marketers get the most out of the season. After deep diving into a lot of information, we found four themes emerge.

Some are familiar. Some suggest the need for a tweak from our strategy. Here we’ll parse through wedding photo editing service  the data to see what holiday marketing trends it foretells, then offer some practical actions so you can ride their waves. No scary reaper like apparitions needed. Table of contents Inflation makes discounts more important than ever Holiday shopping gets increasingly social in Shipping and return policies take center stage Authenticity and purpose are keys to Gen Z holiday marketing Inflation makes discounts more important than ever.



The first holiday marketing trend makes a lot of sense because when the economy is less stable, consumers hold their finances a little dearer. As inflation continues at a higher rate than in previous years, that’s what we face this holiday season. Savings are top of mind for buyers… In a large consumer survey by Numerator, of people polled said inflation will have at least some impact on their holiday spending. of that cohort said their inflation curbing strategy will be to look for big bargains by comparison, half said they’d buy fewer items.