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In the competitive world of online commerce, the combination of Shopify and email marketing stands out as a key opportunity to improve visibility and increase sales. With email marketing being responsible for 1 in 5 sales in online businesses , and Shopify being the preferred platform for more than 1.7 million companies worldwide, integrating these two tools is essential to foster customer loyalty and maximize profits. conversions. INDEX OF CONTENTS Advantages of integrating Shopify and email marketing Shopify and email marketing follow these steps for your strategy 1.- Integrate Shopify with MDirector 2. Define your objectives 3.- Segment your audience 4.- Create relevant content 5.- Automate your campaigns 6.- Track conversions 7.- Analyze the data 8.- Commit to continuous improvement Advantages of integrating Shopify and email marketing Integrating
Shopify with email marketing offers multiple benefits: Efficient Automation : Setting up automated workflows to save time and deliver more personalized and timely communication. Advanced Personalization : Using real-time data to better understand purchasing behaviors and Telemarketing Database create personalized messages, strengthening the emotional connection with customers. Increased conversions : Accurate segmentation and effective personalization to communicate directly with the customer, improving conversion rates. Abandoned Cart Recovery : Automatic sending of email reminders to recover lost sales and encourage customer loyalty. Customer loyalty : Maintenance of the relationship with customers through follow-up emails and newsletters, informing about promotions and news. Performance analysis : Monitoring the performance of email marketing campaigns with key metrics to optimize strategies. Improved customer experience : Sending emails with relevant and useful information, such as order updates and current content, to offer additional value. Revenue Increase : Using the synergy between Shopify and Email
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Marketing to target personalized offers and products, driving sales. Information accessible in real time : Shopify tools to access up-to-date data and accurately personalize emails. Greater efficiency in email marketing : Combination of automation and segmentation to improve the relevance of messages and strengthen the relationship with customers. Advantages of integrating shopify and email marketing Shopify and email marketing: follow these steps for your strategy Combining both elements will open up a new world of possibilities. And this fusion is more affordable than you may think. Here are the steps to follow: 1.- Integrate Shopify with MDirector The first step is to complement the Shopify store with email marketing tools like MDirector . You can do it as follows: 1.- First, you have to have created the API corresponding to the subaccount with which you want to connect . Go to the "Integrations" section in your MDirector account and within the "APIS" section generate an Email service API corresponding to the subaccount you want to use. Save the API credential password, since it is only allowed to be viewed once.
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