Reasons why employee advocacy

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Works is because your employees have unique personalities. These personalities often extend to the posts they publish on their social media accounts. That said, when you set your guidelines, make sure that you leave a little bit of wiggle room to give your employees the ability to create posts that allow their personality to shine through. After all, they’ll be posting these on their social media accounts. So they know what intrigues their followers and spark engagement.

Establish your metrics Like Bahamas WhatsApp Number any marketing strategy, you have to know which social media metrics to monitor to see if your employee advocacy program is helping you reach your goals. When choosing your metrics, make sure that these also help you evaluate the performance of the employees participating in your employee advocacy program. Here are some suggestions: Top contributors. Who are the employees that are sharing the most content? Organic reach. Which of your employees is getting the most attention on their posts? Engagement rate.




Who are the employees generating the most likes, clicks, comments, and shares on their posts? Which social media channel and type of content is receiving the most engagement? 5. Invest in an employee advocacy tool An employee advocacy tool like Smarp gives your employees a central content hub where they can go to find content that they’ll share on their social media accounts. At the same time, it also makes it easy for you to evaluate content your employees create before they get published. Not only will this help ensure cohesiveness of your brand’s message,