Although it is no longer a SNS that everyone uses

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Which is visually appealing, Twitter is a tool for communicating through posts and messages of up to 140 characters. Although Twitter is rarely mentioned in Japan, it is a top-class SNS tool with a global share rate. Twitter's characteristics are also similar to Instagram's in that posts have a high degree of virality. Like other SNS tools, Twitter is unique in that you can use the retweet function to quote other people's posts while communicating through actions such as following and liking. There are many cases where posts with useful content that attract the interest of many people are spread explosively through the retweet function. Facebook Facebook is an SNS whose number of users is said to be decreasing due to the rise of Instagram. However, it is also true that it is a tool that continues to be used for marketing even today, even though there are few users. The fact that Facebook is a.

SNS that requires real name registration is a major reason why it is used for marketing. Compared to Instagram and Twitter, which do not require detailed information to create an account, Facebook requires you to register your real name, date of birth, and phone number. it is Brazil Phone Number Data recognized as an extremely excellent tool for marketing that requires a variety of information. 3 steps to successful owned media and SNS operation From here, we will introduce the steps that will lead to successful operation of owned media and SNS. SNS marketing focuses on the number of followers, but it is most important to focus on preparation such as setting personas and selecting tools.




Make detailed settings for your persona When using SNS for marketing, it is most important that the image of the persona is specific. The original purpose of operating Instagram and Twitter is to reach pre-set personas. Setting up personas is also useful for narrowing down the SNS tools you should use. In addition to age and gender, settings such as lifestyle and hobbies will lead to appropriate SNS operation. Define roles for each tool When using owned media and SNS together, define the role of each tool. Although SNS can be expected to produce certain results by increasing exposure, it is also true that the more unclear the role played by the tool, the.