In my case, I searched for “recipes

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The advertisements then appear in the middle of the other search results. Practical: The name of your company appears - unlike the organic search results - with: Screenshot from Pinterest for “Recipes” On Pinterest you can position your content perfectly for different search terms. By focusing on specific search terms, you can control very precisely who sees your content. And the best thing: In contrast to other social media ads like those on Facebook, your ad will not only appear to a user who is fundamentally interested in the topic, but to a user who is currently looking for it.

This increases your chance of generating traffic through Pinterest . Don't miss Special Data any more posts: THE newsletter in online marketing Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. Over 18,000 subscribers trust us. Click here for the registration form. Earned Media: Achieve content distribution in the area of ​​earned media with Pinterest? Sure, it works! For example, when we report to Seocrats about your company profile. ???? Shared Media: On Pinterest you can of course not only share your content yourself, but also have it shared.



To encourage users to do so, you can use the share buttons mentioned above. Springlane, for example, shows what this can look like on their website: Screenshot from Springlane's recipe ideas Springlane offers the user various options for distributing the article directly. It's best to test where you can best place the buttons on your website so that they are actually used. And of course pay attention to GDPR-compliant buttons. Owned Media: Another option for placing your content on Pinterest is a company profile. For example, you can pin magazine articles and create pin boards on a variety of topics.