Consider creating a personality for your brand

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The brand has run numerous campaigns over the years to encourage athletes to perform at their best. Here’s an example from their Dream Crazier campaign : Serena Williams, Nike ad If they think your dreams are crazy, show them what crazy dreams can do. Many brands favor a more playful aspect, like Dunkin' in this Instagram post : Dunkin' Instagram post Zoom into the cafe to see someone who needs a Dunkin' now. Old Spice, Nike and Dunkin' show how tone of voice can vary dramatically from brand to brand.

Why tone of voice is important The words Azerbaijan WhatsApp Number and images you use determine how your customers perceive your brand. Which is crucial, because 88% of people in a recent survey said it's important to buy from brands they trust. – how should your brand “speak” to others? What message should it send? Setting a specific tone of voice will help you: Stand out from the competition Building your brand (and your authority) Adopt face-to-face communication Stand out from the competition.



Many brands fall into the trap of adopting the “expected” tone of voice in their industry. However, your goal should be to stand out so that your customers remember you. Take BlenderBottle as an example. This brand avoids the hyper-masculine tone typical of protein powder and fitness brands: BlenderBottle web Build Your Brand (and Authority) Take Duolingo for example. They took TikTok by storm, gaining over four million followers and becoming a permanent meme on .