CHALLENGES OF THE MARKETING DIRECTOR OCTOBER ,

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To prospect well, favor quality over quantity All of these sales prospecting techniques have one thing in common. They are all based on a logic of the volume of contacts to be processed volume of calls to be made, volume of doors to be pushed in the field, volume of emails to be sent and finally volume of prospects to be met at a trade show. Falling into this trap is ultimately natural the traditional prospecting levers seen in this article have lost their effectiveness. You therefore have two alternatives here either increase your efforts tenfold,


Or modernize your commercial prospecting strategy . Many companies choose to Henan Mobile Phone Number List prospect more to earn more. But unfortunately, this is not a relevant view. How to modernize your commercial prospecting in the age of the Web and Social Networks? Download our free guide now!how to do marketing in an innovative company  inbound marketing INNOVATIVE COMPANY THE   INBOUND MARKETING BE THE ST TO COMMENT .





The Internet and social networks have profoundly changed buyer behavior and expectations, giving marketing a central role in generating leads and acquiring new customers. As a marketing director in an innovative company, to carry out this mission, you must meet  major challenges. We are witnessing a real paradigm shift information is now in the hands of a buyer who now carries out most of their purchasing considerations alone. The buyer uses Google to search for solutions to their needs or problems.