Last but not least, you have the ability to target by connections,

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Who are categorized as “foodies” and “green living” buyers, who tend to spend above average in high-end retail online stores. 81% of shoppers conduct online research before making a purchase, according to MineWhat. Whether shopping online or in-store, chances are good that Facebook understands what you purchase. You’ve provided them with this information simply by using the Internet, so yes, targeting by purchase behavior is another behavioral setting Facebook has to offer up to advertisers. From buyer profiles to specific categories like home and garden to pet products and subscription services, the options are plentiful.

Facebook audience another example of behavioral targeting Facebook audience .11 French & English-speaking women IT Numbers Between the ages of 31 and 56 Located in a 10-mile radius of Boston, MA Who work either from home or from a small office in the retail production industry Who are “fit moms” and “green moms” of grade-school kids. Who have friends with an anniversary within 30 days or friends with upcoming birthdays. Who have college degrees from either Northeastern University, Simmons College, Fairfield University, or Emmanuel College. Who are active in US politics and either liberal or very liberal and self-proclaimed democrats.







Who live in a condo or apartment built after 2011, between 2,000 and 2,999 square feet. Who enjoy attending ballet, theatre, and musical theatre movies. Who frequently travel internationally, plan to travel to Spain, and used a travel app within the last month. Who are categorized as “foodies” and “green living” buyers, who tend to spend above average in high-end retail online stores. Who are connected to people who have used your app. whether it be through Facebook pages, apps, or events. You can also exclude based on these things. For example, you can “exclude people who like your page” or “exclude people who use your app.” Facebook audience example of connections targeting Ok, now let’s recap by looking at the sidebar to see the Facebook audience we created.