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Meta is rapidly advancing in the field of automation and AI generation. The Advantage+ products, launched in 2022, are already being used daily by many of our clients. This speeds up setup and allows us to devote more time to ad creation.
Meta's new AI features clearly show that they are still in the public development phase. In 2024, text variants will only be generated in English. In our opinion, the results are already impressive. This feature definitely provides some inspiration for copywriting! However, we've been disappointed with the image AI so far. The resulting backgrounds and full images didn't look entirely realistic and contained several design flaws. Therefore, this feature should only be used in 2024 to gather some inspiration. Unique visuals are now the essential recipe for a successful Meta Ads campaign. This is how the algorithm recognizes your message and can accurately deliver the visuals to the right target audience. If you czech republic phone number data need support with ad creation, please contact us for a free, no-obligation initial consultation. And always remember: Subscribe to our newsletter and stay on top of our performance!
Meta also offers automated display features for ad design to improve performance. However, in our experience, these should be used with caution, as the ad often undergoes significant visual changes. Therefore, anyone who invests a lot of time and effort into ad production in advance must be careful about what they select. Options include 3D animations, music, overlays, catalog items, image and text optimizations. Further optimizations are also possible for other campaign goals – Meta is regularly expanding this. Meta's AI features are, according to the company, applied to around 5% of ad impressions. If the algorithm notices that an optimization has a positive impact on the result, it is positively amplified in frequency.
From our day-to-day agency experience, we highly recommend music and catalog items,
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