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April 18, 2017 20 comments Author: Paweł Gontarek Share we often forget about SEO elements, the implementation of which and their correct implementation will allow you to engage the user, either from the search engine or directly on the website. Below are five elements that I think are worth paying attention to. Rich snippets and search results Google places great emphasis on the implementation of rich fragments , indicating that this will engage the user in the search engine. Thanks to the implementation of rich snippets, it can (but does not have to) display additional information related to the products offered in the online store .
It must be honestly said right away that some of these fragments may help us and others may harm us (e.g. incorrect implementation results in a manual penalty). Here are a few of them:Phone Number List and). Opinions and reviews? we read the opinions of others Collecting reviews and opinions about products enriches the text layer. From the content point of view, this is very important for stores that get product descriptions from the manufacturer and cannot be changed.
It is also useful for pharmacies, bookstores, video rental stores, price comparison sites, etc. When the saturation of reviews is high, the text becomes more unique because it is enriched with comments generated by customers. The user rates the product by marking it with several stars? or at least that's what he should have done. It is then worth implementing rich snippets related to the ratings left by users. The implementation description can be found at Google then displays stars directly next to the product. Thanks to this, the CTR (click through rate) of search results increases? this attracts the user's attention and they are more likely to click on Price and stock When it comes to submitting a price to a search engine, opinions are strongly divided.
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發表於 2024-1-24 17:17:42