We already know that modern consumers

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It doesn’t matter whether that’s a post, a comment, a mention, or a tag — customers expect stellar customer service on social media. Chip Bell, a customer service expert and best-selling author, says: “In the customer’s mind, the clock starts when he or she posts a negative review, and your reputation drops with every hour you delay providing a response.

Even when there is a genuine problem that C Level Contact List you can’t resolve immediately, simply acknowledging the issue and being honest and apologetic about it can go a long way towards calming down angry customers. It also builds a reputation that you care about your customers. Above all, a strategy that involves effective resolution of comments on social media, both positive and negative, builds trust.  



such as Millennials won’t buy from you unless they trust your business. Increase Customer Loyalty In addition to shaping reputation, prompt engagement and resolution of issues on social media comments can create long-term customer loyalty. It is easier and 70% cheaper to turn an existing angry customer into a repeat customer than it is to find a new one. These customers are also more likely to refer a company or business to their friends and colleagues once they have formed a strong bond, which is an important cog in Inbound Marketing.