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Video is perfect, you hear it again and again. But as an organization, do you necessarily have to have its own YouTube channel and regularly produce new videos?
In this blog, five reasons why you should get started with YouTube right away. But also five reasons why it is better to wait a while. Because just starting to get started is the worst strategy you can choose.
1. YouTube is the largest search engine after Google
YouTube as a search engine , that may not be the first association germany phone number have with the video platform. But YouTube is the world's largest search engine after Google and is used extensively to find answers to questions. According to the latest figures, YouTube has no fewer than 7.2 million users in the Netherlands, of which 1.3 million are daily users.
The customers you want to reach undoubtedly spend time on YouTube. In addition to a video platform and search engine, YouTube is also an advertising platform . Don't want your own YouTube channel with all the bells and whistles, but still want to be visible? You can then purchase advertisements that are shown before YouTube videos, without having to choose a channel yourself.
2. There are some things you don't want to read, you want to see them
Sometimes you want to know what something looks like or how something works in practice. A photo has its limitations, just like a written explanation. Tutorials and how-to's are therefore extremely popular on YouTube. But videos that inspire or give people ideas also work well. If you sell garden furniture, you can put photos on your site. You can also go a step further and respond to the trend that more and more people want to make their own lounge sofa.
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