HTML5 ADVERTISEMENT

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It is important to emphasize that, as a result of the inclusion of interactive content , users can interact not only through clicks and views, but also through measurable actions. These quantitative aspects favor the understanding of the profile and behavior of the public, thus increasing the probability of serving them by offering the ideal solutions and selling more. Taking into account the main aspects, as well as the objectives in the digital field, we can say that it is an excellent strategy to increase engagement and spread the brand. ADVERTISEMENT Reasons why you should invest As we noted previously.


Rich Media ads are essential resources for the Digital Marketing strategy mainly Phone Number List because they promote the customer experience and, consequently, customer satisfaction. A good example is ads made up of images that appear after the user's device has received all the content. Even visual content often only appears when the user decides to view it. Therefore, this format is essential not only to generate business opportunities, but also to delight consumers to the point of showing interest in the brand and, perhaps, building loyalty. If you are still not sure about the need to invest in Rich Media, take a look at the 5 reasons that support its inclusion in corporate digital practices: Personalization Thanks to specific metrics, we can optimize the target segmentation of the ads, which leads to greater conversion potential.





More precise monitoring With Rich Media, you can use more specific metrics for each objective, thus increasing both decision making and the probability of achieving the expected results. Positive browsing experience Because rich media doesn't — and shouldn't — be invasive, it allows users to navigate the site naturally. This is because the display of advertising depends on the visitor's intention, so the user decides when and how they want to access the content. Create fabulous Rich Media campaigns with just basic or intermediate knowledge of the HTML5 language. Among the most efficient editors, we highlight Google Web Designer especially for being intuitive and having functions similar to the most well-known image editors today.