Measurement Plan for GA4 in practice

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The usefulness of the Measurement  Plan is quite simple to explain: if you want your business to be successful you cannot fail to plan a solid digital measurement plan that allows you to keep track of successes, defeats and possible solutions or improvements.But how do you build a ?Let's try to explain it in more detail starting from Step1.Step 1: Define the business objectives immediatelyThe first big step, it may seem obvious, is identifying business objectives . You cannot think of building, let alone implementing, a digital marketing strategy without first having a clear understanding of the business objectives you intend to achieve. An example?The increase in margins , or the increase in the average receipt , or even the increase in the number of leads on target.

In all three cases, these are concrete and therefore measurable business objectives .business Bolivia WhatsApp Number  goals measuring planLet's take some examples:If our business objective is to increase leads , we could define subscriptions to our newsletter as conversions.If, however, our business objective is to increase the average receipt, we can focus on increasing the number of purchases . We may also consider increasing the conversion rate as a goal to achieve our business objective of increasing sales.

A truly important innovation that will allow you to test the events you are tracking and their actual functioning. You will be able to view the recorded Events with the related parameters and user properties.Debugging GA4The advantages offered by GA4 are truly many:A new data model.Improved user interaction tracking that delivers new predictive metrics, such as the revenue potential of specific audiences and segments.Cross-device and cross-channel , thanks to the priority use of the UserID.Advanced Measurement .