So it's the ideal first step into virtual worlds

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Virtual Reality (VR) In virtual reality, you immerse yourself in foreign worlds with VR glasses. You have the feeling of being right in the middle of the action and experiencing what you see yourself. Basically a 3D world, with the addition that you can act with the virtual objects and change your surroundings. This immersion is called immersion. Augmented Reality (AR) Augmented Reality is the extended reality. This means that your current real environment is supplemented by visual objects or information - in real time. The most famous example is Pokémon Go.


Degree videos 360-degree videos are trending as they are mainly supported by Special Data YouTube and Facebook. But you can't actually see it as virtual reality. Although you can move through the world, your options for interaction are limited and you cannot change anything about the environment. Immersion only occurs to the extent that you can determine your own perspective. The impression is of course not that intense. Nevertheless, the target group is the largest here and the production effort is also much lower.





What opportunities and advantages arise? Virtual reality is used, for example, in trauma therapy. It helps those who have been injured to relive the fearful situation and thus overcome it. This shows how intense the impression is with VR glasses. Your customers can also experience your product or brand with such intensity. The content reaches your users on an emotional level, it becomes a world of experience and stays in their minds for a long time - engaging content at the highest level. Immersive Marketing: Immerse yourself in foreign worlds Let your users immerse themselves in your brand world.