When we communicate with the

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Finally, he came to the conclusion that users needed better transportation to reach their destination faster, thus promoting the faster development of the automobile industry. . This is a very classic story about user research, but many people just regard it as a story and do not put it into practice. In practical work, our brains are accustomed to prioritize receiving and processing deterministic problems that require less thought.


When we communicate with the user and the user tells the answer to the question, we always subconsciously breathe Indonesia Telegram Number Data a sigh of relief and think that it is done. It’s great that the user has told me the answer directly. I don’t have to use my brain to think about it. So everyone understands the principle, but when actually doing it, few people ask why. I hope that everyone will always remind themselves to ask more questions when facing the needs of users or anyone else.







Others may not ask, but as product managers we cannot help asking. We are the bottom line of a product, a function, and a requirement. When asking why, we should also be careful not to have subjective emotions, nor use words with deliberate guidance to influence users to say the results you want. Some product colleagues have already thought of creative ideas in the office, so they guide users to recognize their creative ideas during user research. But users’ words can be deceiving.