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As early as 2016, 83% of the companies surveyed in the DACH region stated that they used content marketing ( Ligatus ). COVID-19 digitization boost: During the pandemic, social contacts have increasingly shifted from the analog world to the digital world, where public exchange takes place in the form of content. The digitalization effects will at least partially outlast the pandemic, especially since the proportion of employees working from home has permanently increased from 4% to 15% ( Hans Böckler Foundation , July 2021). Artificial intelligence: Tools like Jasper AI and ChatGPT can be used as digital editorial assistants.
Midjourney and comparable providers generate (almost) photorealistic images HK Phone Number using artificial intelligence. On the one hand, human content creators save time in creation, but on the other hand, they have to plan more resources for checking and revising AI content. How much artificial intelligence contributes to Content Shock is difficult to say at the moment. Solution Content shock is a real problem that can have a direct impact on the profitability of content marketing measures. Content marketing is therefore fundamentally questioned. The good news: The problem can be overcome. despite content shock: Meeting search intent: The term “ search intent ” describes what the user wants to see when they enter a search term in Google.
The search intent must be determined separately for each keyword or content piece that is to be visible using a “search intent hierarchy analysis” . The analysis results must then be taken into account when creating content. The effort is worth it: The Google algorithm rewards the content with organic visibility that meets the user's search intent particularly well. E-EAT proves: Many marketing experts point to “quality” as a solution to content shock, but without defining what quality means. The Google Webmaster Guidelines are actually quite specific: they require E-EAT .f
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發表於 2024-3-14 13:09:00